
Merry Little Bookshop
by: Ali Brady
November 7, 2025, self published
236 pages
I am painfully aware that is hasn’t even been Halloween, yet alone Thanksgiving. I actually really adore Thanksgiving and wish it got more shelf time, both in terms of cute items that I can buy for home decor and books featuring it. However, those of us living in the U.S. appear to be permanently stuck with an all out Christmas palooza that starts in August and gets earlier every year. Which is why I should perhaps be forgiven for not immediately noticing that Merry Little Bookshop, by author team Ali Brady, is a Hanukkah romance.
The cover has much winter themed stuff, plus a very noticeable Christmas bell/ mistletoe thing going on, and “Merry” is usually a Christmas signal, but there is also a menorah and a dreidel woven in to the design. This should clue the reader in to the fact that it is a romance featuring characters celebrating Christmas and Hanukkah. However, I would forgive you if you missed all that. The opening pages, introducing a heroine named Shira Schwartz, should be enough to clue everyone in. Shira herself jokes about her name being the absolute most Jewish thing ever and has chosen to give everyone in the tiny town of Azalea where she is stuck living from Thanksgiving to Christmas her “Starbucks name”: Sarah.
If you have never had a Starbucks name, either due to the wonderful pronounce-ability of your name or your amazing Jewish pride, I salute you. But for many of us, it’s a familiar necessity of life when it would take twenty minutes to spell the whole thing out to a barista who really isn’t getting paid enough for the way they are valiantly trying to pronounce a guttural “ch”. It is not their fault, it just makes life easier. So, I totally get where Shira is coming from. It is bad enough that her boss (who sounds like a human resources disaster) has decided that her Jewishness means that Shira is the primer person to send to Azalea, a town that has likely never seen a Jew, to open a pop up bookstore in their Christmas market as a last minute favor to his finance bro friend from business school who is running the market. Never mid that Jewish people celebrate Thanksgiving too (see my comments above, about it being one of my favorites), or that Hanukkah happens to fall during that time. If Shira wants the promotion he’s been dangling over her for years, she needs to take this job.
The good news? The finance bro friend – Jonny- is Hot. And when he eventually learns about evil boss treating Shira, an actual person, as something that can be shipped off to a friend as a favor, he is horrified. But it takes us a long time to get there. Shira’s friends have been encouraging her to have a holiday fling to help cheer her up over the situation and she identifies Jonny as the best prospect. Except Jonny might be looking for something a little more real. Shenanigans ensue, including Shira fessing up to her real name and Jonny going the extra mile to show he appreciates her trusting him with the fact that she is Jewish. Both holidays are celebrated and there are also a couple of open door steamy scenes.
The pros – this is a very quick read. Took me the space of a couple of commutes. Shira’s friend group is the usual delightful zany bunch you expect from a romance and Jonny’s side provides the requisite cute kids and family. Hanukkah really is respected here, and while I note some reviews from non-Jewish readers having trouble relating to Shira, this Jew fully understood why she was a little hesitant to run around declaring her Jewishness in a random small town in Texas. The town really embraces Shira, and for book lovers the book shop storyline will feel very cozy, if a little overly optimistic. The cons? Like I mentioned, there’s a tiny bit of finance bro not looking into the repercussions of his decisions ick to get over, luckily that mostly seems to be the fault of Shira’s boss whom we are all allowed to hate. I also didn’t particularly love the sex scenes, but I never do when the focus is on penis size. I know many people feel differently and will love that. The major issue for me was how hard Shira kept pushing for sex when it was clear Jonny wanted to wait. I am fine with flings when both parties are in agreement, and I did find some of Jonny’s actions a bit misleading, but let’s face it. If the genders were reversed everyone would agree the repeated pushes for sex in the face of being told your partner wants to wait, are not OK.
Overall, Merry Little Bookshop was a a fun read celebrating both holidays which we could use more of this time of year. And don’t let anyone judge you for having a Starbuck’s name. But also feel free not to use one if you’re comfortable. Maybe one day I will too.















